Ads and social
Snapchat Ads
In progress
Spend, impressions, swipes and conversions.
Built. Opens to customers once Snap approves Marketing API access.
Checked against the app on .
What it reads
- Amount spent
- Impressions
- Reach
- Swipe ups
- Video views
- Purchases
- Purchase value
- Return on ad spend
How it can be cut
- Campaign
- Gender
- Age
- Operating system
- Country
Status history
- In progress
Built. Opens to customers once Snap approves Marketing API access.
Each change here is also an entry on the changelog.
How the figures are kept
- Purchases use Snapchat's default attribution: 28 days after a swipe, one day after a view.
- Reach is unique people and is never added up.
What it does not do
- Country is a monthly slice.
Connecting
- Sign in with Snapchat and approve access to the Snap Marketing API.
- Choose the ad account to report on.
Read-only wherever the provider allows it. Tokens are encrypted at rest and a connection can be revoked at any time.
How data is handledOnce connected
- Pulled daily at the hour your workspace chooses, with fourteen months of history where the provider allows.
- Every figure keeps the request and response that produced it.
- Available to every answer, dashboard and deck in the workspace.