For heads of marketing
The board pack, without the Sunday night.
You report upward every month. The numbers are scattered across five tools, the deck is rebuilt by hand, and the question you get asked in the meeting is the one you did not prepare for.
Organic search brought 54,210 sessions in September, up 18% on August. It produced 1,204 key events and 312 new paying customers, the most of any channel. Growth came from landing pages published in the last six weeks.
Organic sessions, September
Daily · GA4
The week as it is now.
The assembly is the job
Two days a month opening GA4, screenshotting charts, retyping numbers into last month's deck and fixing what broke on paste.
The question you cannot answer in the room
Someone asks why organic dropped. The answer is in three tools and a spreadsheet, none of them open.
A number you cannot defend
A figure in a slide was typed from a screenshot three weeks ago. Nobody can say where it came from.
What changes.
Three outputs from one store of your figures. Each links to its own page, including what it does not do yet.
- Ask firstAsk what happened and get an answer with every figure cited. Ask it in the meeting if you have to.
- A dashboard that is already currentSay what the leadership dashboard should answer. It redraws overnight, and you open it at nine.
- The deck, in your templateBuild the monthly pack from one brief, in your own PowerPoint template, and refresh it next month instead of rebuilding it.
Things people in your seat ask it.
Google Analytics 4, Search Console, HubSpot, Mailchimp and Stripe are live today. If your pack also needs Shopify or an ad platform, those are in progress and marked as such on the sources page.
Every source and its status- Build our monthly board update for September. Twelve slides, plain language, our template.
- How did paid search do against last month, and what did it bring in?
- A leadership dashboard: sessions, key events and revenue by channel, this month against last.