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Customer data

Mailchimp

Live

Emails sent, opens, clicks, attributed revenue and audience growth, by campaign, audience, link and country.

Live. Collected into the store every day.

Checked against the app on .

What it reads

  • Emails sent
  • Unique opens
  • Unique clicks
  • Open rate
  • Click rate
  • Mailchimp-attributed revenue
  • New subscribers
  • List size

How it can be cut

  • Campaign
  • Audience
  • Campaign type
  • Country opened in
  • Link
  • Subscriber country

Status history

  1. Live

    Live. Collected into the store every day.

  2. Part-built

    Reads live per request. Not kept in the store, so no history yet.

Each change here is also an entry on the changelog.

How the figures are kept

  • Unique opens include Apple Mail, matching Mailchimp's own report; a second figure leaves Apple Mail out.
  • Campaigns from the last 30 days are re-read every morning.

What it does not do

  • Daily audience adds and unsubscribes go back 180 days, because Mailchimp keeps no older daily history. Monthly audience figures cover all history.

Connecting

  1. Sign in with Mailchimp and approve access. The account is connected automatically.
  2. If you sign in to Mailchimp with Google, connect with an API key from your Mailchimp account instead.

Read-only wherever the provider allows it. Tokens are encrypted at rest and a connection can be revoked at any time.

How data is handled

Once connected

  • Pulled daily at the hour your workspace chooses, with fourteen months of history where the provider allows.
  • Every figure keeps the request and response that produced it.
  • Available to every answer, dashboard and deck in the workspace.
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